Friday, January 7, 2011

I love great spots

Great ads are few and far between. But this commercial for the Logitech Revue is the kind of spot that make me wish it was on my reel. No surprise it was created by one of my favorite agencies, Goodby, Silverstein & Partners.

It's based on a sound strategy: People who love TV will love the Revue because it helps them find what they want faster and more easily.

Having a star play an obsessed fan wishing he could be that star is a brilliant executional idea.

Kevin Bacon, with all his pop culture cred, is the perfect person to star in this spot. His performance is one of the best in commercials this past year. His reaction at the end? Priceless.

The art direction is terrific with all the posters, props and costumes that allude to Kevin Bacon movies.

And unlike other spots that use celebrities to gain attention, this one puts the product at the center with a great demo, so I know what the Revue actually is and does.

Is it a great campaign idea? They have yet to prove that. But it's nice that at least this one spot doesn't make me want to immediately grab the remote and change the channel like so many others.

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