The NCAA basketball tournament has inspired a lot of other brackets. Radio stations around the country do the "March Madness of Music" pitting artists and songs against one another, Esquire has done the "Sexiest Women Alive Madness" and now comes one bracket no company wants to be on, the Consumerist Magazine, "Worst Company in America Contest"
This is just one more reminder that in this age of social media and the constant sharing of experiences, bad news travels fast. If you lie, disappoint, use questionable business practices, or just stink at customer service, word will get out.
And if you're really bad, you'll join this list of championship caliber companies.
The amazing images of the Lake Michigan shoreline in the header of my blog appear courtesy of photographer, Lisa Lehmann. You can see more of her work here.
In addition to writing this screed, I am the Director of Strategy and Innovation at OBX Thinking. I can be reached via email at harvey@obxthinking.com. You can follow me on twitter @OBX_Harvey (I promise, no tweets about what I had for breakfast) and you can always look me up on Facebook and LinkedIn to connect there.
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