Thursday, March 31, 2011

No nonsense marketing

Red Wing boots are not flashy. They're not hip like Doc Martens. They're not trendy like Uggs. They're no nonsense, blue collar, and American made.

It's nice to see a brand with so much confidence and self awareness that they can just tell their story and know it will resonate with a large enough segment of the population to keep them going. That's why I like the new video series they've just created. 

These videos are hard working. Just like their boots. 

Well done.


  1. Great product always produces great stories and sets the stage for terrific marketing opportunities.