Tuesday, April 12, 2011
Magic? Not everyday.
So when I saw this new Porsche ad yesterday, I was surprised.
A porsche is a dream. A fantasy. And if I'm someday lucky enough to amass a small enough fortune to afford one I'd like it to be a fulfillment of that fantasy when I purchase it.
I don't care how 'practical' a Porsche is any more than I care whether or not Brooklyn Decker can balance a budget or make a perfect cup of coffee.
Aside from the fact that this spot is filled with falsehoods – Porsche's (even the all wheel drive versions) are lousy in snow, the back seat's a torture chamber for anyone over three feet tall, and the trunk can't hold 4 bags of groceries – the point of advertising is to create desire.
Let the salesperson remind people there's actually a trunk and a back seat.