Monday, June 27, 2011

Kia continues to surprise

I don't know which is worse: the Brazilian agency that created this ad, the client that approved it, or the jury  that awarded it a Silver Lion at the Cannes Advertising Festival?


Even if it were possible to ignore the overall creep factor, as concepts go, this one's pretty thin.

Kia now offers dual climate control, so one side of the ad is cool and the other is hot. Get it?

I know the point of advertising is to get attention. But if everyone hates what they see once you get their attention, how does that help sell cars?

It seems the folks at Kia Motors America agree, issuing this statement disassociating the North American company from their brethren to the South.

Ah advertising. Such a noble profession.
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2 comments:

  1. Miss MidwesterlyJune 27, 2011 at 11:34 AM

    Is it equally bad that the company has revealed that its right hand doesn't know what its left is doing? Overall branding for global brands is critical. How embarrassing, that Kia had to admit the gap in reasoning and thinking!

    ReplyDelete
  2. j.g.June 27, 2011 at 3:40 PM

    ... I think I just threw up a little in my mouth.

    ReplyDelete

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