Wednesday, July 6, 2011

Just my type

Last April, I wrote a post about a treasure in my backyard, the Hamilton Wood Type Museum. It turns out I'm not the only one who took notice of this gem in the tiny town of Two Rivers (Pronounced "T'rivers" for those of you not from Wisconsin).

Target and its designers have partnered with the Hamilton to produce a line of clothing using the museum's extensive collection of vintage type and images, bringing it much needed visibility and revenue.

This is why I like Target.

Target demonstrates on a regular basis that design and affordability are not mutually exclusive. They're large enough that they could focus solely on squeezing every penny out of their operations, suppliers and employees, running on a foundation of less for less as Walmart does.

I'm not naive enough to believe that Target doesn't have tough negotiators and doesn't work very hard to keep costs down. It's just that somewhere in their DNA there's an appreciation for good design.

Thankfully for us, it's not either/or. It's yes/and.

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