Wednesday, July 20, 2011
Walk down the beverage aisle and you'll find a water for every taste. You can buy water that's smart, water that's flavored, municipal water that's been purified using reverse osmosis, even water from places as far away as France and Fiji. Each brand is pure bunk designed to separate a fool from his money.
How do I know this? I did a few projects for Pepsi on the Aquafina brand.
But now there's a brand that elevates the art of aqueous bullshit to a whole new level. Llanllyr Source claims to come from "beneath certified organic fields in west Wales in the UK."
It must be fantastic. Look at the stunning packaging. Read the fabulous story on their website. Ooooo, they have a recyclable can! (Hey, wait a minute, aren't all cans recyclable?)
I can just see the sheep smugly loading this overpriced H2O into the back of their Prii blissfully thinking they are doing their part to help the environment.
As for me. I'll continue to fill my glass with the tap water that comes all the way from Lake Michigan. You can almost taste the lake trout in every glass.