A few weeks ago The Consumerist magazine invited its readers to nominate and vote to determine which commercials are the worst on television. A sister publication of Consumer Reports, The Consumerist is the perfect place for this type of competition because of its overall disdain for advertising and its readers heavy skepticism of businesses.
That having been said, this is one of the best lists I've seen in a long time. It includes the AT&T spot I ranted about last week, the incredibly horrible Summer's Eve Hail to the V spots, and this gem from Luvs, voted Worst Ad in America...
Creating spots this bad isn't easy. You have to come up with a horrible idea, convince the creative director, the account team and the client that it's really not that bad. Then somehow you persuade the songwriter's agent that money is more important than his dignity while finding an animator who has the sense of humor of a seven year old.
Congratulations to the folks at Saatchi for this well-deserved win.