Tuesday, December 13, 2011

Putting Bud in a better light

Yesterday, the ad agencies McGarryBowen and Translation won shared duties on the Bud Light account.

I have four words for the two agencies: good luck with that.

As I wrote in a post last year, there's never been a better time to be a beer drinker. There are so many good, interesting beers out there, including light lagers that there's really no need for people who like beer to drink the tasteless colored water that Bud and Miller have been passing off as beer for the past few decades.

Not that it can't be done. In the food and beverage industry, taste has very little to do with mainstream success. After all, Kraft still sells a lot of its blue box Mac & Cheese. What Bud Light must become is interesting.

Right now it isn't.

The ads, the promotions, the packaging, have all been as predictable as a Justin Beiber chart topper.

Frat boy humor and scantily clad women can only take a brand so far. Especially when we've seen it all before a million times.

Here's to hoping the new agencies try to add some flavor to this stale brand.

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