Thursday, February 9, 2012

Handling bad news

There's no easy way to lay people off in the wake of business losses, but Jeff Goodby shows us all how it's done in an email he sent to AgencySpy.
Today, we at Goodby, Silverstein & Partners have begun adjusting the size of our staff in the wake of losing Sprint and parting ways with Hewlett-Packard.  We don’t divulge the number of people or the percentage of our staff affected, but it’s commensurate with the numbers you’d have for accounts this size.

It pains us immensely to do this stuff, but we have a responsibility to the people here to maintain a healthy, vigorous company going forward. We will have that, and are confident about the work we are doing right now on all fronts.

It is an emotional day. These people are not just co-workers but friends. As always in these situations, we will help them find other positions with an open heart and no doubt welcome many of them back someday.

Thanks for respecting their privacy about all this in the meantime.

Goodby, Silverstein & Partners
San Francisco 
He doesn't sugar coat it. He doesn't try to weasel out of it. He doesn't try to explain it. He states the facts he's willing to share, along with the emotions I know he's feeling. This can't be a good day at Goodby, but by tackling the issue head on, they're getting out in front of the story and will make the best of it.

In the wake of all the bad PR we've seen lately, it's nice to see someone do it well.


  1. He is a good guy. I met him a couple of times when I was at Goodby on Chevy for about 9 months last year. A genuinely nice guy. you can tell the phonies, usually.

    Fred F.

  2. I met him once at a conference years ago. Seemed a straight shooter then. Sorry to hear that they lost all that biz, but it happens to all agencies. At least they handled it better than most.

  3. Nice to see there still is integrity out there. Bad news is bad news. Its even worse when its delivered by a spin meister. Good post.

  4. I know first hand you are just as dignified and every bit the gentleman as Jeff demonstrated. Mike F.