Friday, February 24, 2012
Where are you headed?
The stock market favors this quarter's performers.
Everybody starts a company with an "exit strategy" in mind.
When the average tenure of a CMO is 30 months, it's hard to look beyond the next promotion. Because maybe if you throw enough coupons into the market you can get a bump that will stretch that to 36 or god forbid, 48 months. Then you're a freakin' genius.
There's a serious lack of long-term thinking in business today. Investments must be made in your product, in your marketing and in your people.
If, however, you don't have a vision for what things will look like three to five years down the road, you don't have any business running a business.