Wednesday, March 7, 2012

The generic path to failure

If you make a product it is one of two things: distinct or generic.

Distinct products have meaning. Distinct products have value. Distinct products offer us a reason to buy other than price.

The problem is distinct products are few and far between. And if you're not improving your product constantly, what is distinct today will be generic tomorrow and extinct next week.

So you have two options: make products with distinction or face extinction.

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