The world of news has changed. Newspapers can no longer survive just delivering papers to your home on a daily basis. They've had to expand to multiple media platforms and cultivate reader engagement to ensure advertisers will find enough value to continue to subsidize their content.
So how do you explain the complex world of new journalism in a TV spot? Use a parable.
It's an interesting concept and one that resonates especially today given the way the killing of Trayvon Martin by George Zimmerman and Florida's "Stand Your Ground" law have become news since the shooting in late February.