Tuesday, March 27, 2012

This message isn't going down smoothly

From yesterday's post where the message was controversial but relevant and effective we go to the opposite end of the spectrum.

An online ad so obviously stupid and offensive I have no idea who could have created or approved  it.

There's no escaping the message here. This is not a case of, "oops, we didn't know 'goes down' meant that!" And there's no way you can construe her reaction as anything other than horror.

To their credit, Belvedere is owning this incredible lack of judgement:

"My name is Charles Gibb and I am the President of Belvedere Vodka. I would like to personally apologize for the offensive post that recently appeared on our Facebook page. It should never have happened. 

I am currently investigating the matter to determine how this happened and to be sure it never does so again. The content is contrary to our values and we deeply regret this lapse. 

As an expression of our regret over this matter we have made a donation to RAINN (America's largest anti-sexual violence organization. www.rainn.org"

Good for Mr. Gibb. My guess is the digital media agency and digital marketing manager will be fired over this.

Creativity may be celebrated in advertising, but it's judgement that separates the professionals from the hacks.

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