To their credit, Belvedere is owning this incredible lack of judgement:
"My name is Charles Gibb and I am the President of Belvedere Vodka. I would like to personally apologize for the offensive post that recently appeared on our Facebook page. It should never have happened.
I am currently investigating the matter to determine how this happened and to be sure it never does so again. The content is contrary to our values and we deeply regret this lapse.
As an expression of our regret over this matter we have made a donation to RAINN (America's largest anti-sexual violence organization. www.rainn.org"
Good for Mr. Gibb. My guess is the digital media agency and digital marketing manager will be fired over this.
Creativity may be celebrated in advertising, but it's judgement that separates the professionals from the hacks.