Bringing the message to life

On the heels of yesterday's post, comes this interesting video from Ogilvy/Paris about an experiential ad they created for Ford's Park Assist feature.

This idea brings a real world problem to life in a way that everyone can relate to. Who hasn't tapped a bumper or two when trying to parallel park into a tight spot?

The only challenge with this is getting a lot of people to join the experience. Hopefully, Ford has plans for this in more cities soon.