Earlier this week, Band-Aid introduced a new line of Muppet themed strips along with a companion iPhone/iPad App. There's nothing earth-shattering about that. A lot of marketers have Apps. Some are even worth using. But this one is just about perfect.
It uses augmented reality to bring the muppet on the Band-aid to life in your device and helps distract your child from the booboo he or she just received.
What I like most about this App (aside from the fact that it features the Muppets) is that it really delivers on the brand promise of "magical healing." It adds value to the experience. It also gives moms another reason to use Band-Aids for their kids over other options.
That's what good marketing is all about.