Thursday, June 28, 2012

Making a mockery of science

This is why government commissions, educators and other do-gooders should leave advertising to the professionals.

A European Commission developed this video in an attempt to attract more girls to study science in school. Instead they managed to insult both girls and science. Needless to say, it received scorn from all corners and was promptly pulled.

Making advertising looks easy because it's all around us. 

But when you actually have to develop a strategy, generate an idea, and execute it in a way that is both different an memorable, it all falls apart in the hands of amateurs.

Just another reminder that we are professionals. Don't try this at home.

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