Friday, July 27, 2012

The power of one

If you want your marketing to have more impact, more memorability, and more resonance – say less.

From our tablets to TVs, radios to restrooms, billboards to banner ads, we're bombarded with advertising messages 24/7/365. It's impossible to look somewhere and not see a logo, headline or graphic trying to sell us something from the moment we wake up until we are in the arms of Morpheus. Though I wouldn't be surprised if we didn't start seeing ads in our dreams soon.

With this kind of clutter, complicated messages are quickly ignored.

Say one thing. Stand for one thing. Be one thing. In today's Ad, Ad, Ad, Ad World it's the only chance you have.

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