Wednesday, August 22, 2012

Seinfeld's back

Not the show. The comedian.

And not on NBC, but the web.

I guess if you're a millionaire celebrity who doesn't need the money, you can indulge yourself and create a second show about nothing...


It's not must-see TV for everyone, but I like it.

It features interesting cars and the kind of conversations only friends can have. It's nicely shot and edited. And it's not interrupted by advertising. Because it is an ad.

It's an original series designed to attract viewers to a website called Crackle is Sony Pictures Entertainment website that lets you watch movies and tv shows for free – if you don't mind watching ads.

Around since 2007 but not available in the U.S. until last year, Crackle is to Sony what Hulu was to NBC. It's a place to put their existing content and serve it up to people who want to watch old movies and TV shows but don't want to pay Netflix.

In addition to up to 10 commercial breaks per film, you also have to be willing to put up with a very limited selection. Currently there are only 307 forgettable movies and 81 TV series, much of it anime. Yes, they have 34 of the original Three Stooges shorts, but until there's more there I probably won't be spending a lot of time on Crackle watching shows (and commercials).

I'll catch Seinfeld's new show on its website here: Comedians in Cars getting Coffee.

Unfortunately Crackle is just another bad product with a great ad campaign.

Addendum: You can read a nice interview with Jerry Seinfeld about the series on Huffington Post.

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