Tuesday, October 23, 2012

Creativity is alive

The art of creative strategy is taking a client's message and transforming it into something that people other than the client will watch, internalize and talk about.

This spot from the Heart and Stroke Foundation of Canada is a great example of that.

By combining the pop culture meme du jour – zombies – with a quick lesson in how to make people undead, more people will remember the basics of CPR and lives will be saved.

Brave client + smart agency = great advertising.

Well done.

No comments:

Post a Comment