The art of creative strategy is taking a client's message and transforming it into something that people other than the client will watch, internalize and talk about.
This spot from the Heart and Stroke Foundation of Canada is a great example of that.
By combining the pop culture meme du jour – zombies – with a quick lesson in how to make people undead, more people will remember the basics of CPR and lives will be saved.
Brave client + smart agency = great advertising.
Well done.
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