And then this happens.
What do you do?
Tell the truth even if your former leader won't.
Don't apologize for Mr. Armstrong. Don't make excuses for him. Thank him for starting the group, providing inspiration and then move on.
LIVESTRONG should shift the focus to the individuals who participate in the events and benefit from the research. Tell those stories in unique and compelling ways.
Great brands find ways to outlive their founders. Unfortunately LIVESTRONG is being forced to do it long before they had ever planned.