General Mills is Charmed

For anyone who wants to tell me that Twinkies went bankrupt because people are eating healthier, I offer the following counter argument:

According to Ad Age, Lucky Charms is now one of the top 10 selling cold cereal brands with 45% of its consumption coming from adults. The brand is doing so well among grown ups they've even created this TV spot targeting them.



I'm not sure if this is a good thing or a sign of the apocalypse.

It does, however, make one thing perfectly clear: there's a big market out there for convenient, sugary, nostalgic foods with little or no nutritional value.

Anybody want to pass me a Ding Dong?