Friday, November 30, 2012
General Mills is Charmed
According to Ad Age, Lucky Charms is now one of the top 10 selling cold cereal brands with 45% of its consumption coming from adults. The brand is doing so well among grown ups they've even created this TV spot targeting them.
I'm not sure if this is a good thing or a sign of the apocalypse.
It does, however, make one thing perfectly clear: there's a big market out there for convenient, sugary, nostalgic foods with little or no nutritional value.
Anybody want to pass me a Ding Dong?