Monday, December 24, 2012

Stating a case for Kentucky

Visit the state of Kentucky's official tourism website and you get this...

A generic invitation to visit a state that has pretty much the same attractions as every other state.

Visit or their Facebook page and you get something a little more interesting, like this video...

So what is Kentucky for Kentucky? A self promotional campaign for the agency that created it (the address on the website is for Lexington ad agency, Bullhorn Creative)? An actual marketing effort by the state to attract younger people? Something else?

I have no idea. What I do know is that it kicks ass compared to most states' generic tourism efforts.

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