Thursday, February 28, 2013

Good humor

After watching the commercials on this year's Super Bowl, I was reminded that not all advertising that tries to be funny actually is.

Here's a campaign that is.

Domtar Paper and their agency in their continuing quest to remind us that life without paper is not a life worth living, has crafted a very nice series of spots that focus on the little moments when paper might be important.

These work because there's truth behind each situation, the actors play it straight, not for yuks, and the technique does more than just get attention, it actually sells the product.

I wish all advertising were this good.

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