Friday, March 15, 2013
More of the same
Commonwealth is no more. Goodby is leaving Detroit. And McCann now controls 100% of the Chevrolet business in the U.S. and around the world.
This news is not that surprising. In fact, it was inevitable once Joel Ewanick and GM parted ways.
The only question that needs to be answered now is, "Will the work get better?"
Chevrolet marketing and advertising has been suffering through a miserable dry spell. Nothing created by either agency was particularly effective or memorable. Even with a new Malibu, Sonic, Cruz and Spark, Chevrolet is selling fewer cars this year than both Toyota and Ford.
Will having all the work consolidated under McCann change that?
We shall see.
What I do know is that GM needs to settle its marketing and advertising issues quickly so it can concentrate on the business of selling cars.