Friday, May 17, 2013

Pack attack

If I were in charge of the economic development department in my adopted home state, I'd be worried. Wisconsin's image is about to take another hit.

No, we haven't produced another Jeffrey Dahmer. Nor have the protests reignited around the capitol.

It's even worse.

TBS has just green-lighted a reality show called Cheeseheads in hopes of doing for Wisconsin what Duck Dynasty and Swamp People have done for the state of Louisiana.

Here's how TBS describes the show in their press release:
“Green Bay, Wis., is home to the World Famous Green Bay Packers and their fans: The Cheeseheads. These citizens don’t just bleed green and gold; they eat victory for breakfast. For them, being a Cheesehead is more than just being a fan. It's a way of life. This show will take viewers into the hilarious subculture through the eyes of a group of proud Wisconsinites as they navigate life in the only way they know how – loud, proud and with lots of beer. For these folks, there is no off-season.’’
And here's a video release of some of the auditions.

Having been to more than a few Packers games over the past 20 years, I have met my share of Cheeseheads. I know they are a part of the Wisconsin culture. I also know they're really nice people and a hell of a lot of fun.

But if you're trying to sell Wisconsin as a place where sophisticated, 21st century, high-tech businesses can find the workers they need to succeed in a global economy, your job just got a whole lot harder.

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