Friday, July 12, 2013

Living in the shadow of the past

I love the technique in this Honda video. I like that Honda is reminding us of all the great things they've done over the years. It's a great statement about the company's willingness to be innovative, daring, and human.

What I don't like is that their current automotive line up doesn't live up to this promise. While all their vehicles are solid, have the features you want and are made with excellent quality, they are anything but innovative, daring or human.

Let's hope a few of the 3.5 million people who have seen this video are the designers, engineers and program managers who are developing the next generation Civic and Accord. I'd love for their future be as interesting as their past.

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