Thursday, December 24, 2009

Do You Want To Dance? Really?

A few weeks ago at the L.A. Auto show, General Motors in its infinite wisdom decided to unveil Chevy Volt, arguably the single most important technological platform that GM has ever produced, with its very own song and dance. The result is predictably embarrassing. To such a degree that it has the potential to undermine the credibility of the car that should replace the Prius as the darling of the American Greens. Good Luck with that. Thanks to my friend and ace art director, Bill, I think we found the choreographer for the dance here.

Meanwhile on the other side of the Atlantic, Fiat felt an ambush marketing campaign for the new 500 might get it a little (ahem) exposure. I guess their frozen bikini dance contest should get the attention of the young men they hope will buy these cars. That is if they even notice the cars. As stupid as it is, this event is at least fun, intrusive and has an Italian male chauvinist feel to it. The people are upset by a tactic like this would never buy the car anyway. And while it won't play in Peoria, Amsterdam is another matter.

Wishing everyone a merry Christmas. See you next week.

1 comment:

  1. Wow you just runined the VOLT for me. When I worked with LA Gear we sold really bad sneakers this way. For that I understand, but not for the volt.