Every category has its conventions. Car advertising has amazing stunts. Soft drink advertising has shiny happy people. Sneaker advertising has sports stars. And pretty soon all the ads in each category are interchangeable. But every once in a while an advertiser manages to use the conventions to distinguish themselves from their competitors.
In this spot for a law firm in New York, they take the typical "I'm a victim, get me my money" approach and have a little fun with it.
It's a simple and refreshing idea. Using humor humanizes the law firm and gives people a dose of reality while making the attorneys seem like responsible legal professionals instead of ambulance chasing shysters who will promise you anything to get your case.
The other thing I like about this ad is that it proves you can do great advertising in any category. Hey, if they can make lawyers look good, creating a great car ad should be easy.