Monday, February 15, 2010

You knew it was coming

Dodge unveiled their new Charger campaign with an ad on the Superbowl featuring "hen-pecked" husbands and the Charger as their one relief from their oppressive lives. A good spot. A nice position for the car that has all the feminine appeal of a monster truck rally.

Invariably a response has been posted on Youtube and viewed nearly 150,000 times. It's pretty much a scene-for-scene recreation of the original spot with similar statements of resentment from a woman's point of view. It's funny and I think a good thing for Dodge as it keeps the buzz alive.

My question though is this: with no sponsoring brand for this message, what woman's product should this be for? Are there brands other than Ms Magazine and Lifetime Networks that can be positioned so chauvinistically female that they could support this response? Just curious.


  1. If the copy line "so fucking sorry for you" is amended, some companies that come to mind that could MUSTER up the BOLD to do this could be:

    1. More magazine
    2. Olay products (although they may be launching a men's line)
    3. A private womens spa or resort
    4. A fine women's furrier
    5. A high-end web site for women's shoes

  2. The only brand I can think of is the Double X web site on Slate. I wouldn't be surprised if they produced this response.

  3. That's a good call, Beth. Thanks for the comment.