Wednesday, November 10, 2010
Brands for sale
Relax-A-Cisor – as seen on Mad Men
Meister Brau – Sounds like something Homer Simpson would drink
BOAC – I wonder if it can take me back to the USSR?
You can see the full list here.
While all the brands on the list have nostalgic value, I wonder how much commercial value is left in their tanks? It seems much easier than ever to build and gain acceptance for new brands now. Google, Hyundai, HTC weren't even on peoples' radar screens 10 years ago, yet once great legacy brands like Chrysler and Motorola have trouble regaining traction.
If a brand fits your vision for a product or company, it might be worth the money. Otherwise you might be better served to invent a new brand and create all the assets that surround it.