They've been waiting for four years, while they watched AT&T reap massive rewards from their exclusive deal with Apple for the iPhone. And even though it's been all over the news, you didn't think Verizon would let this moment come without mentioning it.
I'm actually surprised at the restraint Verizon showed with this one. No claims to have a superior experience because of their faster network or better coverage. Just a simple statement and a bunch of really nice images.
I know a lot of Verizon customers who are waiting for the 10th. I know a lot of unsatisfied AT&T iPhone users who are waiting for the 10th. Right now they don't need to do a lot of selling to create demand.
We'll see what their spots look like in a year.