Monday, February 14, 2011
Chrysler wins the battle, but what about the war?
A lot of factors influence people's decisions, including advertising. First and foremost, you have to be 'on the list.' In automotive advertising parlance this is called consideration. It was the first step in my process where I chose which brands I was willing to spend my time researching.
Now comes the hard part for Chrysler; converting consideration into sales. Unless the 200 is significantly better than the Sebring it replaced, I doubt that's going to happen in a category that includes the Camry, Accord, Fusion, Sonata and Malibu.
I think I'll take one for a test drive to see if their investment in this nameplate was a smart one.