As you can imagine, the boating forums have been buzzing with speculation about this beast, and their booth will be mobbed at the show.
So how are they getting all this attention?
- They created a product that is absolutely remarkable. While the industry leaders, Mercury, Yamaha and Evinrude have raised the bar incrementally 25 - 50 horsepower at a time for years, Seven have blown them all out of the water with over 60% more horsepower than the most powerful outboard currently available.
- They're teasing the market with just enough information to get the conversation started. It's fun to watch people try to fill in the blanks. How's it mounted? Who's the company behind this? Is it real or just a gimmick?
- They partnered with Intrepid, one of the most respected, high performance boat companies out there giving the product instant credibility.
Want to know more about these motors? You'll have to wait for Thursday in Miami, like the everyone else (except me, of course).