Monday, February 21, 2011

News from the land of the perpetually offended

Here we go again.

Recently, Pepsi introduced a new taller, thinner can for Diet Pepsi at New York's Fashion Week with this statement, "Our slim, attractive new can is the perfect complement to today's most stylish looks, and we're excited to throw its coming-out party during the biggest celebration of innovative design in the world."

Of course that didn't sit well with Lynn Grefe, president of the National Eating Disorders Association.

“Pepsi should be ashamed for declaring that skinny is to be celebrated." she is quoted as saying. "PepsiCo’s comments are both thoughtless and irresponsible. Their shameful misdirection is further exemplified by tying the launch of this offensive marketing campaign to Fashion Week, where women’s body types are atypical at best … and unhealthy as to be fatal at worst.”

In an era when obesity is at epidemic proportions among Americans, is aspiring to be slim really a bad thing?

Yes, I know being too thin is not good either and the fashion industry has a pretty awful track record in this area, but it's just a soda can.

Lets all take a deep breath and lighten up.


  1. Hmmm. So, let me see if I get this right. Ms. Grefe believes we should be celebrating being fat?

    If that's the case - Grefe should be thrilled. We as a nation appear to have nailed celebrating our fatness.

  2. Suggest to pepsi to rebrand the traditional can as obese. That should do it.

  3. Relatedly, the Michelob hourglass bottle has been said to appeal to women, as well as the 7 oz Mich VII, seen here: