It's been interesting watching the activities in Madison for the past week from the conservative stronghold that is Sheboygan.
The state employee unions face a delicate balance in standing up for their collective bargaining rights while not seeming insensitive to private sector workers who have also suffered over the last few years. And I found that to be an interesting challenge.
What would I do if I were marketing for the unions?
Make it personal.
It's easy to vilify a union. It's hard to vilify a grandmother or a hero of 9/11.
The hyperbolic statements of America's favorite commentators made headline writing easy.
Thanks to Madison photographer, Terry Talbot for allowing me to use a few of the hundreds of images he's captured of the protests. You can see more of his work at www.talbotphoto.com. The names in the copy are invented for demonstration purposes only.