Monday, March 7, 2011

Old Spice man exposed

The success of the Old Spice commercials is due to more than just the great concept, writing, art direction and casting. It's also a result of the "how'd they do that?" magic of the actual production. The seamless transition from scene to scene appears to be impossible and it's a big part of why people watch them again and again.

If you've ever wanted to know how they made it happen, here's your answer.

Sometimes learning the secret behind the magic often ruins the trick, but in this case it makes it even better. Great advertising is the result of a great insight, original concept and flawless execution, and this campaign succeeds on all three counts.

One can only hope they keep it up.

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