Tuesday, April 19, 2011

There are no new ideas

Thirty years ago, John Moschitta was known as the Fedex fast talker.

Today, he's Mr. Nonstop for Jet Blue.

Aside from the fact that the direction lacks the artistry of the Joe Sedelmaier original and that Mr. Moschitta looks a little cramped in that middle seat, it's a funny idea, just not a new one. Nonstop is relevant in business travel, especially if it means I get to spend less time next to a guy who yammers on and on and on and on...

How do I know it's not a new idea? Because we stole it 28 years ago when we hired Moschitta to emcee the Caddy awards show in Detroit.

After sitting through an interminably long show the previous year, a few of us thought it would be a great idea to have him read the show's credits and speed things up. It worked. The show went from nearly four hours to just a shade over two.

Needless to say, I had a lot of friends that night.


  1. Great blast from the past. Loved those ads. Also loved "the artistry of the Joe Sedelmaier."

  2. No one could do his style of comedy. A lot of people tried, but like this spot, they always failed.