Friday, April 22, 2011

This should be fun

Product placement in movies and television is big business, providing billions on dollars in funding for production. Just about every television show and movie has a deal with someone that either pays for or provides product for the movie. If you see a branded product on the screen, it's probably been paid for.

It's a deal that benefits both sides and for the most part it's pretty harmless.

Does anyone really care that Chevy spent a pile of cash to be the featured car in Transformers? Or that Reese's Pieces served as alien bait in the opening act of ET? Probably not. But it's a process that's becoming ever more prevalent and thus satirist and documentarian Morgan Spurlock of Super Size Me fame, has decided put his spin on the subject with Pom Wonderful Presents The Greatest Movie Ever Sold.

Like pretty much every other marketing tactic, I don't have a problem with product placement unless it's badly done. So I'm interested in seeing this to get a better understanding of the process and practices.

And, if the reviews are to be believed, laugh out loud a few times.

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