They had a chance to change that recently in the competition to create the Taxi of Tomorrow for New York City. Unfortunately that competition was won by Nissan.
Ford could have made a statement about their commitment to urban transit, energy efficiency and the environment. It has now ceded this messaging to Nissan.
Ford has momentum with a lot of great products and a lot of positive press right now. But momentum is a funny thing. Losing a high profile competition like this might be just a speed bump, but it could be something more.