Orange Mobile is running a new promotion in France that offers two-for-one movie tickets on Tuesdays to all its subscribers.
There are a lot of ways they could have told people about the promotion. They chose to go just a little bit over the top, creating a faux trailer for a movie epic that runs in theaters before the feature.
It's a classic shaggy dog story. The build up is massive. The payoff is small. And I think it's fantastic.
Smartly written, beautifully shot, and edited to make you feel that this just could be a real summer blockbuster, this spot is worth watching over and over even after you know the joke. And it proves that just because your promotion is simple, doesn't mean your advertising has to be.