Friday, September 9, 2011
Ben & Jerry's announced a new flavor to it's line up based on this Saturday Night Live sketch.
The newest pint – vanilla ice cream with fudge covered rum balls – is bringing a lot of attention to a brand that had lost a little momentum over the past few years.
It may not become my favorite ice cream, it's going to remind a lot of people that Ben & Jerry's is still out there. And that's what good marketing is all about.