Back in the day, Sears used to produce its "Holiday Wishbook" a big, thick catalogue filled with all kinds of wonderfulness for everyone in the family. These were the latest, coolest, must have gifts for the season.
Looking back at the Wishbook from 1975 has me wondering, "What were we thinking?"
Actually, as a marketer and innovator, it's pretty instructive.
The best innovations strike an emotional chord with the user.
Hot new products are often driven by technology.
Sometimes you can put a new twist on an old favorite.
Great ideas are often borrowed from pop culture
And don't forget, kids of every age are always in a hurry to grow up.