Friday, January 20, 2012
Branding lessons from Kiss
1. Make sure your product is right
It took over three years and wasn't until they released their third album that Kiss finally found their sound with their signature song "Rock and Roll All Nite."
2. Be different
Yes they built on the success of artists like Alice Cooper, David Bowie and the New York Dolls, but no one would confuse Kiss, their make up and outfits, and their epic stage shows for any other band.
3. Get a great logo
4. Evolve, but don't change
Kiss certainly went through their ups and downs, but they managed to return to their core and find new ways to connect with new audiences through the years.
5. Don't be afraid to have people hate you
Great brands are polarizing. They have fans who love them and detractors who hate them. What they don't have are people who are ambivalent. If people just 'like' your brand, you're in trouble.
Happy birthday, Starchild.