Wednesday, January 18, 2012

DirecTV response

I've been seeing these spots lately and it is probably my favorite campaign currently on the air.

These spots start by doing a great job of reminding the viewer of the issues we've all experienced with cable – high cost, service interruptions, bad customer service.

Like all good stories, they have an arc that builds to a climax.

And they reward us with a nice twist to the story.

From the film to the acting to the voice over, they're well produced. And while the offer at the end is vague, it certainly feels like it's a lot less than the check I'm writing to Charter every month. Enough that I'm tempted to check it out.

And that's what good advertising is all about.

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