Friday, September 28, 2012

MySpace? Not yet.

After being bought by Rupert Murdoch for $580 million who watched it wither under his ownership and then sold to an investment group that includes Justin Timberlake for $35 million, there is soon to be a new MySpace.

I'm not sure how worried the folks at Facebook are or should be.

Built around the social aspects of music, art and entertainment, the new MySpace feels much more visual than Facebook and has a hook that could attract those who are looking for their social media to do more than just serve as a connection point for friends.

It's well designed, filled with content and, based on this intro video, provides an interesting user experience.

But is all this energy enough to overcome inertia?

Is there enough in the content and experience on MySpace to make it worth creating (or in my case reactivating) another social profile and spending time and energy there?

The best parties are not about the decor, the food, the entertainment or the location. They're about the people. So unless my friends migrate over to MySpace, I'll stay with Facebook's ugly and awkward interface and hope they improve other aspects of the experience over time.

MySpace might build a nice business by attracting people who are just coming into the social space, but if they've built their business plan on a mass migration of Facebook users, they might be looking for another buyer a few years from now.

No comments:

Post a Comment