new tagline for the brand.
"Let's go places."
Not bad. I like that it's inspirational, that it's inclusive and that it's built around the core functional reason someone buys a car.
But does it really matter?
Toyota became the #1 selling car maker in the world over the last 15 years while they used the following two taglines: Toyota. Everyday. (1997 – 2001) and Moving Forward (2004 – 2012).
If there's ever a case to be made that taglines are irrelevant, this is it. Neither of those lines are memorable, inspiring, or engaging, yet Toyota kicked GM's butt anyway.
Quick, what's Apple's tagline? What's IBM's? What's Google's? Looking at the list of the 100 most valuable global brands, it's pretty clear that taglines have very little effect on a brand's actual value.
So if you're having trouble coming up with a great tagline for your advertising, don't worry.
It's the company and product behind the tag that matters.