Monday, September 17, 2012

Simple ain't easy

I love simple. Maybe because I am simple. Or it's just that it's so damn hard to do well.

This spot makes simple look easy.

The airline business is complex. Planes, routes, fees, fares, rules, apps, websites, amenities, pilots, flight attendants: there's so much to talk about.

Unless you uncover a truth.

This spot reminds us that even though the process of flying has been burdened with hassles like full body scans, middle seats, people who refuse to turn off their cell phones, at its heart it's magic.

And who doesn't want a little more magic in their life?

No comments:

Post a Comment