Monday, October 8, 2012

Be great then communicate

Here's a great article about a small business – the Squeeze In Restaurant – that's using social media to drive its business.

They cover all the bases – website, mobile app, Twitter, Pinterest, Facebook, Flickr, Foursquare, blog, etc. – so you can connect and interact with them whenever and however you want. Clearly, they're working it and that's great. But an active social media presence is not what made Squeeze In successful.

Squeeze In has the three ingredients for any successful business: Focus, Personality and Passion.

Go to their website – it isn't pretty by graphic design standards, but it works just fine – there's no missing what they're famous for, omelettes, 66 varieties of them.

Read their house rules, and you'll get a sense of the brand's personality and know what to expect from the service.

Read the reviews and you understand the care and passion with which they prepare their food and serve their guests.

Social media is the amplifier that they've used to help grow their business from one diner in Truckee to four locations in California and Nevada. It helped them get featured on Throwdown with Bobby Flay

But none of this would have happened if they didn't have a point of view, great food and great service.

Don't expect social media to fix your problems. Fix your problems and then use social media to help you grow. As the owner, Misty Young, is quoted as saying:
“All our communications tactics are lame and ineffective if we can’t back it up at the table.”

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