Wednesday, January 23, 2013

Is this Mercedes?

Mercedes Benz is debuting its new baby benz on the Super Bowl and like many advertisers it's teasing the spot and the car online so as many people as possible will look for the $3.5 million dollar investment on super Sunday.

Here's how Mercedes, the epitome of class chose to do it on their Facebook page and Youtube channel.

Okay, maybe it's just me but what does this have to do with the Mercedes Benz brand? How does this childish, made-you-look attempt at advertising do anything but cheapen their perception in my mind?

If that was their intent, then bravo, well done.

If this is parody, then it is not so well done.

I understand they are hoping to attract a younger buyer with this car, but please, soap bubbles and jiggling breasts? Are they targeting 13-year olds?

I'm not saying that Mercedes can't have fun or can't use sex to sell their cars, it's just that I expect their brand of fun and sex to be a little more... intelligent.

I would expect this junior high school effort from a brand like Kia. I'm disappointed to see it from Mercedes Benz.